Undeveloped’s Unique Buyer Protection Program


Buying a domain can be time consuming, painful and frustrating. But it doesn’t have to be.

At Undeveloped we take away all the hassle involved in buying a domain and guarantee a safe and secure transaction.

Ever since we launched our Buyer Protection Program in 2014 not a single transaction has turned into a nightmare. Today, 100% of all transactions on Undeveloped are covered by our ever evolving program which includes several security layers that allows us to connect buyers and sellers in a safe and secure way.

So what are the key elements of our buyer protection program?

1: We handle the escrow of every single transaction ourselves. We make sure you receive control over your newly acquired domain and only proceed with paying out the domain seller after you have secured the domain.

2: Our escrow team literally monitors all transactions on Undeveloped and swiftly intervenes when we notice suspicious behaviour.

3: All sellers that you transact with will be verified by our team.

4: We provide you with all correct documentation required to acquire a domain from the secondary market including providing you with the appropriate invoice and VAT if applicable.

5: If for whatever reason the seller doesn’t deliver his part of the bargain we make sure you get refunded within 12 hours.

6: 98% of all transactions on Undeveloped are completed within 24 hours after the buyer has paid for the domain. Domain acquisition don’t have to take weeks if not months.


If you have any questions regarding the acquisition of a domain via Undeveloped please contact us.

Better domain auctions

Too many high quality domains are sitting idle, awaiting their big moment to bring a business to its full potential. At Undeveloped we believe that this is a waste because there are loads of companies who still don’t use that right domain name that can change everything for them. That is the reason why our focus mainly lies on connecting end-users with that perfect domain. Now, as our goal and mission on this subject is quite clear, we’re introducing online auctions to show our commitment in increasing connecting buyers and sellers via Undeveloped.


Why our domain auctions are different

Inherently, all online auctions should be transparent, easily accessible and safe. At Undeveloped we make sure these principles are present so we can attract more buyers and sellers to participate in our online auctions. Next to that we make sure we solve the big problems both sides of table have.

Ease of use

Within a couple of clicks you can create an account, verify your account and start bidding on domains! Our very intuitive and state of the art auction platform is easy to use, which lowers the barrier of entry for non domain investors to also participate in our auctions.

Better access to amazing domains

For the first time we’re introducing affordability to online auctions. When the seller accepts installment payments buyers can pay in 6 or 12 installments.

Marketing your domains

Connecting the right buyer with the right domain is why we got into this business. Therefore we will be doing heavy outreach towards end-users. This means that one of our domain consultants will contact interested parties on behalf of our sellers.

Assisting & guiding your buyers

In addition to the previous point, we will assist the buyer with everything they need. This means that we will provide them with information about the domain, the owner, how the dynamics of an auction work and even help with the bidding process.

How to submit

Anyone can submit their domains (for the auction next May you can still submit your domains until 22-05) After you’ve submitted your domains, our team of domain experts will take all domains into account. Once the team has gone through all your domains, they will email you if or which domains are selected for the auction. At that point you can agree to the selection and set the auction conditions like minimum offers, reserve prices and so on.


Why auction your domains with Undeveloped

With our new approach to domain auctioning we are making sure that high quality domains are better accessible to end-users. The ease of use, heavy outreach and additional transparency will attract more buyers for your domains.

How a small family business used a domain to skyrocket its revenue

Can two opposite notions like tradition and technology be reconciled?

Paolo Barrasso, a third-generation barber who currently lives and works in Turin (Italy), seems to have the answer. His story, though he was not born yet, begins in South Italy when his grandfather taught his father the art of cutting hair. In 1968, Paolo's father decided to move to Turin to open up his own shop. Paolo learned the craft from an early age in the late 80's and, not soon after, his father handed down the shop.

In 2012, Mr. Barrasso was thinking about a way to advertise his activities more effectively. Despite the fact that the internet world was just at the beginning in Italy, by reading some articles, he realized that it would be a good idea to develop a website. Paolo simply saw an opportunity. In the following years the number of people with access to the internet would most certainly grow, and an online presence would most certainly become more important.

(Want to know how to sell domains to people like Paolo? Learn more about it)

Some time later, when he had the opportunity to register a useful domain that would publicize his activities, he could not resist. However, Paolo had no intention of becoming a regular hairdresser like everyone else. Paolo decided to go against modern trends and resume the ancient traditions of an artisan barber. A barber who doesn’t rely on electric shavers, but only traditional tools such as combs, razors and scissors.

Once BarbiereTorino.com was created, this small barber shop immediately saw a new stream of customers. Paolo's new customers had one thing in common, they all found him online. These new customers looked for a barber in Torino in their search engines, and his domain made him easy to find. Two years later, Paolo wanted to improve the ranking position of his business in Google, so advised by a freind, he bought the domain BarbiereTorino.it as well.

When considering keywords that would make up his domain, Paolo made all the right choices. Much like in real life, on the internet the location of a business can have a massive impact on its financial and social success. By registering a domain with both a location and service keyword (BarbiereTorino.it), Paolo’s business automatically established a leadership position online. Paolo's business is the only one that perfectly responds to what the users are looking for, a barber in Turin. In this way, it is as if Paolo had his shop in the central square of the Internet: anyone looking for that service will walk right up to the door.

(Are you also looking for the perfect domain? Explore our marketplace)

Thanks to the activity gained by his new domains, Paolo’s store caught the attention of Proraso, a large shaving products company that decided to sponsor him. As a result of the online attention, Paolo's shop gets 5 to 6 new customers arriving from web searches per day. A 25% increase in daily business!

Today, Paolo openly admits that increased internet usage and the creation of his own website with a great domain, are two factors that have greatly affected the success of his business. Palos online presence allowed for a massive expansion his customer base which enabled him to focus on the unique service that he provides, keeping it true to expectations and tradition.